NSF Scrub Club

April 6, 2006

Greta Houlahan
NSF International
Phone:(800) NSF-MARK Ext: 5723

The NSF Scrub Club® Wins New Media Technology Award from the Public Relations Society of America

Ann Arbor, MI - NSF International today announced that its Scrub Club® website ( has won a prestigious award from the Public Relations Society of America in Minnesota. The Scrub Club® is a fun animated interactive website that teaches children the proper way to wash their hands.

The Scrub Club® won an award in the new/media technology category for the creativity of the website and the widespread national media coverage it received from National Public Radio, Good Morning America, Associated Press, Scholastic News, among others.  

Created in conjunction with Minneapolis-based advertising agency OLSON (, the site consists of a "Webisode," interactive games and an official handwashing theme song. Downloadable activity materials for kids, educational materials for teachers and program information for parents are also available at  

Each year, more than 164 million school days are lost due to illness, and that number could be greatly reduced with proper handwashing. The Scrub Club® is scrubbing hard to improve this statistic by not only raising awareness about the benefits of handwashing, but improving the health of children and ultimately reducing sick days in school.  

"This award adds momentum to our Scrub Club® handwashing initiative that has already received over 100 million impressions," said NSF International Vice President William Fisher. "To be acknowledged by the Minnesota Public Relations Society of America only adds to the website's credibility and confirms the public health importance of the NSF Scrub Club."   

Related links:

Handwashing Help from the Scrub Club®
The Scrub Club® ( provides a fun way for kids to learn the importance of handwashing to fight infectious and foodborne diseases. Each of the Scrub Club® kids represents one of the six steps in the handwashing process - "Hot Shot" and "Chill" combine to make warm water essential for proper handwashing; "Squeaks" turns into various forms of soap; "Taki" becomes a clock that counts down the required 20 seconds for proper handwashing; "Scruff" reminds kids to clean around their nails; "Tank" turns into a sink to rinse away the germs; and "P.T." transforms into paper towels.

The cornerstone of the website is a "Webisode" or cartoon featuring the Scrub Club® as they join forces to fight off harmful germs and bacteria, teaching children the proper way to wash their hands along the way. The first "Webisode," "The Good, the BAC, and the Ugly," finds the Scrub Club® battling the loathsome, but loveable character BAC (from the Partnership for Food Safety Education's Fight BAC! public education campaign), and one of his partners in "grime" Sal Monella in a wild-west themed adventure. The Partnership for Food Safety Education, a non-profit organization, unites industry associations, consumer and public health groups and the USDA, CDC, FDA and EPA to educate the public about safe food handling and preparation.

In addition to the "Webisode," the site features the "Scrub Club Theme Song" and "Handwashing Song" sung by Phil Solem, singer for The Rembrandts (known for Friends' theme song "I'll Be There For You" that was featured on the NBC hit show). Interactive games "Stop Fluin' Around" and "Big E's Grossest Hits" teach kids how to protect themselves from Influenza and E. coli. Activities for kids to download, educational materials for teachers, program information for parents and tips and activities for the home not only enhance the educational value of the site but also make it fun for kids to return to the site time and time again.

About Minnesota PRSA:
Minnesota PRSA is the ninth-largest chapter of the Public Relations Society of America (PRSA), the world's leading organization for public relations professionals with more than 20,000 members worldwide. PRSA is organized into 116 chapters across the country. Minnesota PRSA is comprised of more than 450 members who represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.  

About NSF International
NSF International, an independent, not-for-profit organization, helps protect you by certifying products and writing standards for food, water, air and consumer goods ( Founded in 1944, NSF is committed to protecting public health and safety worldwide. NSF is a World Health Organization Collaborating Centre for Food and Water Safety and Indoor Environment. Additional services include safety audits for the food and water industries, management systems registrations delivered through NSF International Strategic Registrations, Ltd., organic certification provided by Quality Assurance International and education through the NSF Center for Public Health Education.

Scrub Club® and Scrub Club characters are copyright 2007 NSF International.
"BAC" character copyright 2006 The Partnership for Food Safety Education.

Please distribute Scrub Club® materials freely in classrooms, publications, etc.,
provided that credit is given to NSF International.